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Rolex – a signature of high quality, status, position, even our lives.

click here to view Rolex's official website

“Rolex has a philanthropic tradition of supporting exceptional talent quality and achievement. The Rolex institute aims at sharing the recognition of individuals who, contribution to the world in which we live.”
“Sophisticated testing and quality control procedures are carried out at every stage of the process, from the moment a new design leaves the drawing board through to final quality certification.”
(www.rolex.com/en)
Rolex has persisted high quality products, and humanize their products with the real world. It has got deep into people’s mind about its brand. The official Rolex website also gives me a strong impression which has gathered all the elements and features about Rolex.
As an international brand, there are different languages options for you to choose when the first time you open it up, such as English, French, Spanish, Japanese and Chinese.
Forest green background has made to be a distinct color of Rolex’s yellow crown sign. As a high price level product, nobility and luxury are the first thoughts you would have about Rolex and Rolex website.
The center of the site is the most popular and famous Rolex watch – The Oyster Perpetual. It’s the best example to represent Rolex brand.
On the top of the website, you can click on different icons, such as “collections”, “world of Rolex”, “ambassadors”, “sport& culture” and “the Rolex institute”. The most impression that Rolex website has given to me is the timeline. (Click on “world of Rolex”, then “timeline”) There is a page called “A Century of achievement”, you can click on any year’s icon then you can see the world events for the particular year and the events for Rolex. In my opinion, this is a successful way to tell the website visitors that Rolex has growing by the development of the world. Example, in the year of 1908, it tells you the history about the creation of Rolex watches. “Wilsdorf registers a brand name with which to sign his creations – Rolex. Easy to pronounce in any European language, it is short enough to tastefully feature on the dial of a watch.”
Also, in ‘Sport& culture”, you will know the Rolex support top sporting and cultural events all over the world. It is present at more than 150 events in the realms of golf, yachting, tennis, equestrian tournaments, motor sport and the arts.
Therefore, on the center of the “Ambassadors”, there is a short paragraph says : In 1927, a young woman named Mercedes Gleitze swam through the icy waters of the English channel. On her wrist was a Rolex Oyster. It marked the beginning of a long tradition: the linking of Rolex watches with exceptional individuals. At the time, promotion was limited to advertising and the idea of associating a watch with human exploit was revolutionary. On the top there are different people who have done successful achievements in their lives through different fields. At that point, as an advertising promotion, they all have a same comment which is participating in the growth of Rolex.
Although Rolex is a high pricing product which has beyond the level that most of us could feel comfortable to afford, but in other hand, by looking at Rolex’s website, you definitely will have a strong impression about the world development by the growth Rolex. It’s not only a famous brand watch, but also a sprit that has participated in our human lives.