Sunday, April 8, 2007

Calvin Klein- the definition of sexy

Calvin Klein has set sexy as one of their characteristics for underwear products. Usually people think about sexy as showing some private body parts, unlike that, this advertisement has given me a different way to think about for being sexy. In this particular image, everything seems sexy, such as her post, her expression, even her simple white underwear. A dark grey color has set off the atmosphere of its background, as well as comparing with the color of her underwear. (Personally, I always think black & white photos can give audience a stronger impression, also for describing details.)

Photo Sharing and Video Hosting at Photobucket


The model puts her hand up under her shirt, one finger touches her lips lightly, and her eyes are covered with hair. Although it’s hard to see the expression, however, it still makes her looks sexy in anyways. Gathering all the elements inside of the ad, it has effectively lay stress on the key point—sexy appeal. Furthermore, it is appropriate for being a successful advertisement. The text—“Calvin Klein” has been put at the center of the ad, it looks like a lip stick writing on the mirror. (once again points out a such sexy appeal belongs to “Calvin Klein”) I think there is some kind of connection with Logos, such as the statistics of sexy, the facts of sexy, the definitions of sexy, and how people usually think about sexy.

4 comments:

Aaron Deng said...

This is a great picture, and I really like it. This picture has strong sex appeal. You have a detail description on this picture, but I think you need to do more. My suggestion for you is that I think you need to write more detail about how this ad represent the sex appeal, and how the creator employ the sex appeal to help them sell more product. Any way you have done a good job. Good luck!

Stephen Fleming said...

I read this blog Great article amazing information thanks for sharing..!
Its Okay Quotes

colormax said...

Bangladesh Vs Afghanistan Today Match Result
Pakistan Vs South Africa Today Match Result
Sayings For Father's Day

Life motivation said...

Inspirational funny quotes with pictures always give us a Positive thinking eyes drops with laugh.