Calvin Klein- the definition of sexy

Calvin Klein has set sexy as one of their characteristics for underwear products. Usually people think about sexy as showing some private body parts, unlike that, this advertisement has given me a different way to think about for being sexy. In this particular image, everything seems sexy, such as her post, her expression, even her simple white underwear. A dark grey color has set off the atmosphere of its background, as well as comparing with the color of her underwear. (Personally, I always think black & white photos can give audience a stronger impression, also for describing details.)

The model puts her hand up under her shirt, one finger touches her lips lightly, and her eyes are covered with hair. Although it’s hard to see the expression, however, it still makes her looks sexy in anyways. Gathering all the elements inside of the ad, it has effectively lay stress on the key point—sexy appeal. Furthermore, it is appropriate for being a successful advertisement. The text—“Calvin Klein” has been put at the center of the ad, it looks like a lip stick writing on the mirror. (once again points out a such sexy appeal belongs to “Calvin Klein”) I think there is some kind of connection with Logos, such as the statistics of sexy, the facts of sexy, the definitions of sexy, and how people usually think about sexy.